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Advertorials in standardized tests?

A strange story out of New York

At least a half-dozen companies got an unexpected boost in marketing their brands to New York’s children this week — with free product placement on the state’s English exams.

Teachers and students said yesterday’s multiple-choice section of the eighth-grade tests name-dropped at least a handful of companies or products — including Mug Root Beer, LEGO and that company’s smart robots, Mindstorms.

IBM, the comic book and TV show “Teen Titans” and FIFA — the international soccer federation — were also mentioned in the test booklets, some of them with what educators referred to as out-of-place trademark symbols.

“I’ve been giving this test for eight years and have never seen the test drop trademarked names in passages — let alone note the trademark at the bottom of the page,” said one teacher who administered the exam.

How long before corporate education boosters push for companies to pay for advertising within standardized tests?

10 Education Reform Tactics That Hurt Students and Don’t Improve Education

We write almost exclusively about education reform here at JTF, and there's been an awful lot to write about in recent years. At the very core of our support and objections to various reforms has always been whats best for students. This post from LAProgressive captures a lot of the problems with the current direction corporate education reform is taking us, and the negative effect it has on students

1. Deluging schools with tests in every grade and every subject beginning with pre-kindergarten, to the point where little else goes on in school but preparing for tests.

2. Pushing the arts out of a central role in the life and culture of public schools.

3. Demoralizing teachers, especially the most talented and experienced teachers, by subjecting them to evaluations based on junk science

4. Discriminating against special needs and English Language Learner (ELL) students by giving favorable treatment to charter schools which exclude or drive out such students, and forcing such students to take tests that are developmentally inappropriate for them

5. Destabilizing communities by closing schools that have been important community institutions for generations.

6. Undermining the mentoring and relationship building that are at the core of great teaching, especially in poor and working class communities, by raising class size and substituting online learning for direct instruction without thinking through the consequences of such policies on young people who need personal attention and guidance.

7. Creating such unrealistic pressure on schools, and on administrators and teaching staffs, that cheating on tests becomes endemic.

8. Giving billionaire philanthropists, and wealthy companies which provide services to schools such power over education policy smothering the voices of teachers, parents and students.

9. Replacing veteran teachers, often teachers of color, with poorly trained Teach for America Corps members,most of them white, who go through a 5 week training period before being given their own class, and often leave for other professions after their two year teaching commitment is completed.

10. Adding to mental health problems of students by spending so much on testing that school districts have to fire school counselors, and to the physical problems of students by transforming gym and recess and after school programs into test prep removing opportunities for exercise and play.

There's a lot to recognize in that list, and be worried about.

John Kasich is not a normal Governor

Ohio Budget Watch parses the Governor's words on his forthcoming budget plans and how education policy might be affected. They appear to revolve around using Frank Jackson's SB5 "lite" plan

Teachers unions have made clear they are opposed to many of the reforms. The Governor also hinted at what is needed strategically for him to include the Cleveland reforms. Saying there are things Jackson needs to get done in order for him to move this reform package through the legislature is code for the need to line up support from African-American Democratic legislators from Cleveland. This support will be essential to giving the Governor cover in the form of “bipartisan support” as he essentially introduces a plan to brings back many of the provisions of SB5 that were rejected by voters in November. Also interesting in the Governor’s remarks were two references to Ohio’s “urban areas” rather than Cleveland, specifically. The Governor is often an open book, unable to keep secrets about his future plans. Perhaps he’s giving up a sneak preview about future plans to expand the Cleveland reforms statewide, once they’ve had a chance to demonstrate success. Or he’s planning to introduce a budget next week that will affect all urban districts? Time will tell, but it could be very interesting.

So it looks like we might have a re-hash of SB5 in an election year. This is probably not the sleeping legislative agenda that members of the General Assembly had in mind going into an election year. There is a reason we normally do budgets in non-election years. But John Kasich is not a normal Governor. Stay tuned.

It sure looks like Frank Jackson is going to force Republican lawmakers to religislate SB5, in an election year. The only question left is, will any Democrats be drawn into the suicide pact along with them?

“I Couldn’t Believe It Happened to Me”

Most teachers are likely to go through their entire career without being unfairly targeted for dismissal by administrators. But that shouldn’t be left to chance.

For example, what if this happened to you?

You’re a high school teacher. You work out with your students a rubric for grading a small-group project. One group, unfortunately, really blows this project off. According to the rubric, they deserve a D, which you deliver. Parents complain to the principal. He tells you to raise the grade. You say, no, and you point out that the students took part in designing the rubric that guided you in giving them the D.

Do you lose your job?

That can depend on whether you have a strong and enforceable due-process system for dismissal, generally called “tenure” but often misinterpreted as a guaranteed job.

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